I stumbled onto a series of stories. They are about people whose lives have been altered or ruined by Internet attention. The catalyst for each story's popularity is different. Some of the stories may resonate and seem deeply offensive, others may not resonate. The common denominator (seems to be) that an ordinary (not famous) person/people became infamous for an action that triggered hundreds of thousands of people. Basically lots of people shared stories because they agreed/disliked or felt something after seeing an interpretation of a situation.