Friday, January 26, 2018

Building a small business tech q and a

More details on the items discussed: Business IT Q&A I am looking to start a conversation via video podcasts to connect my friends and business contacts. The podcast will initially be centered around answering IT questions in my wheelhouse. Topic Ideas: personal branding, building a business online, how to sell things online, social media management, SEO (search engine optimization), websites, BI (business intelligence), AI (artificial intelligence), front-end development, UX (user experience) and machine learning. I’d like to introduce my friends who have small businesses, start the conversation rolling and see where this goes. Thinking a video once a week (until I start podcasting and more by request) next one at 4PM on Friday. If you have questions, feedback, or topic ideas please leave me a comment!!! Information mentioned in this weeks video: Top Website Platforms (question by Zachary Bales-Henry) • WordPress is a free CMS (content management system) it’s easy to use and easy to setup just be sure to keep your hosting and platform up to date or pay someone to manage it. It’s PHP based and open source. Lots of free plugins to quickly customize your website but more plugins can slow down your site and cause vulnerabilities. Ecommerce plug-ins for WordPress - Shopify. • Blogger/Blogspot was created by Google. It’s free to use and very simple. Great for monetizing a blog. A little complicated to customize and a pain to add CSS. No plugin or api integrations. You cannot easily do Ecommerce on blogger. • Drupal and Joomla complicated CMS systems for bigger companies • Magento is an Ecommerce CMS for companies with an IT team • Angular, Angular 2/4, NodeJS, React - these are coding languages for advanced development and customization (I’ve built sites for all of these) Do you think having a personal app for your business is still important. Or is it worth it? (Question by Zachary Bales-Henry) Yes, it can be worth it to create a custom mobile app but it depends on your goals and your budget. Good examples of business apps and goals: • Coldwell Banker Real Estate app (easy to find homes and share them with your realtor) • Starbucks and Caribou for payment and rewards (easier payment and to keep customers engaged..even addicted to gamifying drinking coffee) • Walgreens (prescription management, purchase, renewals) • Amazon purchases (get users to buy more but simplify the web experience for your phone) Thanks for watching! I made the video public so that you can share it with friends. Please leave me a comment, I’d appreciate your feedback or questions.
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Senior UI/UX web designer at a large-scale IT contractor for defense, intelligence, and civilian government solutions. Adventurist and certified Yoga / Barre Instructor. Love aviation, books, and travel.Prefer long light hearted series in mystery, comedy, fantasy, and romance.

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