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If you have website questions and like this video please leave me a comment and I'll answer it next Friday at 4PM CST.
I am looking to start a conversation via video podcasts to connect my friends and business contacts. The podcast will initially be centered around answering IT questions in my wheelhouse.
Topic Ideas: personal branding, building a business online, how to sell things online, social media management, SEO (search engine optimization), websites, BI (business intelligence), AI (artificial intelligence), front-end development, UX (user experience) and machine learning. I’d like to introduce my friends who have small businesses, start the conversation rolling and see where this goes.
Discussed this week:
· Google Webmaster Tools
· Robots.txt
· SERPs
· Search Engine Optimization (SEO)
· WIX is harder than some CMS systems to optimize because you can't use rich snippets and lack of code access (it's drag and drop)
· Google Analytics to know your audience, where they are coming from and which pages are not performing well
· Google Keyword Planner for keyword research
· The keywords you think you want to rank for might not be what your customers are using to search for you and how to do basic keyword research
· Keywords must be in content on your website to be useful.
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