Priya needed one train ticket before the price jumped. The page gave her fourteen pop-ups, three banners, a quiz — and a countdown timer screaming at her.
Her train left. Her brain hit a wall. That wall has a name: cognitive load.
Your working memory juggles maybe four things at once. Some load is the task itself — the trip, the dates, the payment. The rest is junk load: thinking the design wastes on clutter that does nothing.
The kind fix: Chunk the steps. One job per screen. Hide what she doesn't need yet. Cut everything that isn't helping her decide.
Every extra thing on your page is a tax on your visitor's brain. Spend their budget on the task — not on your clutter.
💡 The scenario I shared is a fictionalized composite informed by patterns I've seen firsthand. The people are fictional; the accessibility barriers are real.
#Accessibility #UXDesign #CognitiveLoad #Usability #WebAccessibility
-
Desarae Veit
Senior UI/UX web designer at a large-scale IT contractor for defense, intelligence, and civilian government solutions. Adventurist and certified Yoga / Barre Instructor. Love aviation, books, and travel.Prefer long light hearted series in mystery, comedy, fantasy, and romance.
More About the AuthorShare This Post
No comments:
Post a Comment
Backlinks will be hidden. Crude comments may be removed.